Writer. Journalist. Copywriter. Blogger.
Copywriting, content creation and social media management.
I’m a writer, a journalist, a blogger and a copywriter. Similar things yet distinctively different. But in a nut shell I write words. Short copy. Long copy. Words for the web. Words for brochures. Words for magazines. Whatever the medium and the word count I write to inform, entertain and engage.
What I Do
I work with clients to help them address their marketing needs, providing customised content that is engaging, relevant and always well written. My background encompasses both online and offline copywriting, including blogs, SEO website copy, copy for emails, newsletters, magazine articles and social media marketing content. I’m experienced at adapting the tone and language of any given piece for a wide range of target markets and audiences.
How I Can Help
In the rapidly growing market that is content marketing, blogs are a cost-effective way of helping to bring your brand to life. A blog gives you the perfect opportunity to provide your target audience with engaging, relevant and useful content. Great for fuelling social media too, and positioning your business as an expert in your industry, websites with a regularly updated blog can achieve up to 55% more traffic.
In the digital world content is king. Good, unique and relevant content should be at the heart of all SEO, email marketing and social media campaigns. I can help you connect in the digital space and have experience of producing targeted sales copy for email marketing campaigns, landing pages and on page SEO website content to build traffic which in turn converts into leads or sales.
Social media management
Embracing social media channels helps to promote brand awareness, encourage engagement and drive new business. I work with clients to help them expand their social media presence on the major social networks, like Facebook, Twitter and Instagram. For businesses, using these platforms to enhance and expand their online presence is a cost-effective way to engage with existing clients and encourage new customers.
Although we live in the digital age, I still believe a physical presence counts for a lot. And printed media has a way of pleasing the senses that digital media simply cannot. From brochures and flyers to advertising copy and sales letters, I provide marketing copywriting for brand recognition, as a sales tool or simply to help start a conversation. I can also provide copy for advertorials, articles and editorials.
Press releases, or media releases, are a fundamental tool of PR work – and a useful way of generating free publicity for your company or organisation. Compared to traditional paid advertising, press releases are a low cost way of getting the word out about your company, products or services. I have written press releases for a number of clients in a variety of industries, including home improvement, renewable energy, hospitality and fitness and leisure.