Blogs are everywhere. From personal blogs to travel blogs, fashion blogs to corporate blogs, it seems as though everyone is getting in on the act. In the rapidly growing market that is social media marketing, blogs are playing a key part.
A blog gives you the perfect opportunity to provide your target audience with engaging, relevant and useful content. It also gives your readers (your clients and customers) the means to interact with you by posting blog comments and by sharing your content on other networks.
But in an online world overrun with them – yes, it’s getting a tad crowded out there in the blogsphere – your blog needs to stand out from the crowd. And standing out is why more and more businesses are turning to blogs. Not least because they can be a low cost way of helping to bring your brand to life.
The main benefits of blogs include:
- It will strengthen your brand in the online space and provide a “face”
- It’ll help to position your business as an expert in your industry
- You can use it to engage with your target audience
- It’s a way of building an online community
- Search engines love websites that are frequently updated, so blogs are useful for SEO purposes
- Blogs are also useful for fuelling social media
- A blog will give your company personality
- They bring up to 55% more traffic to your website
- And last but not least, blogs are fun!
When it comes to blog writing I always think a natural tone of voice works best for most blogs. But whatever the topic, always write to inform and engage, and include clear call to actions. Take a look at some of the blogs I’ve written for various clients:
It’s back to the World Heritage-listed Ningaloo Reef and the crystal-clear blue waters of the Indian Ocean for blog number seven. Most people visit Exmouth to explore the Ningaloo Marine Park. It’s an idyllic location, with some of the best beaches in the world.
Cape Range National Park was the subject of my sixth blog for Ningaloo Caravan and Holiday Park. Having largely written about water-based activities and attractions, it was time to highlight an area of natural wonder on dry land.
Exmouth and Ningaloo are famous for visiting whale sharks. So naturally, these incredible ocean giants deserved their very own blog.
Blog number four for my Exmouth client. The subject for this month’s blog was tourist attractions and those must-do tours for any traveller visiting the region.
Continuing with the series of blogs for my Ningaloo Caravan and Holiday Park client. This, the third in the blog series, was written to promote tourism in and around Exmouth in Western Australia.
This is the second blog I was commissioned to write for my Ningaloo Caravan and Holiday Resort client in Western Australia.
This is the first in a series of blogs I was commissioned to write for Ningaloo Caravan and Holiday Resort in Exmouth, Western Australia. The client, having updated their old website, wanted a series of blogs to promote the stunning Exmouth region, including the Ningaloo Reef.
Blog written for Respectacle Company opticians. One of a series of regular blogs for this independent boutique opticians.
Christmas and the New Year is always the most magical time of the year at the Brandon Hall Hotel.
Blog for the Brandon Hall Hotel and Spa about the benefits of staycations over vacations, and why the hotel is the perfect location for a staycation.
Blog written for the Brandon Hall Hotel’s health and leisure club. The first in a series looking at the health benefits of exercise and leading a more active lifestyle.
When you’re getting married, finding the perfect wedding venue to host your big day is probably the most important box to tick on your wedding planning to do list.
As we’re sure you’ve all been reading since the new year, 2018 seems to be all about clean living, detoxing, looking after ourselves and leading a healthy lifestyle.
To offset the January Blues, we’re counting down the days until Spring arrives, bringing with it lighter nights, some much needed warmer weather (hopefully!) whilst planning our summer holiday getaway.
Christmas may seem like a long way off right now. But short of putting up the Christmas tree and decking the halls (hotel) with holly, preparations for that most wonderful time of year are in full swing at The Billesley Manor Hotel near picturesque Stratford-upon-Avon.
A blog commissioned by The Hotel Collection and The Billesley Manor Hotel about the history of afternoon tea.
The Hotel Collection commissioned me to write a series of blogs for The Billesley Manor Hotel. This is the second of four blogs, and the theme for this one was the history of the Sunday roast.
Blog written for The Hotel Collection, to promote social banqueting at The Billesley Manor Hotel near Stratford-upon-Avon.
Wedding trends are constantly changing. Whether you’re newly engaged, or planning to tie the knot at some point this year, what’s hot – and what’s not – in the world of weddings can have a huge influence on your special day.
Wedding blog for The Hotel Collection, with tips to help pick the perfect venue.
Health and leisure themed blog about The Billesley Manor Hotel, Warwickshire, for The Hotel Collection.
Health and leisure themed blog about The Shrigley Hall Hotel, Golf & Country Club in Cheshire for The Hotel Collection.
Health and leisure themed blog about The Imperial Hotel in Blackpool, for The Hotel Collection.
First blog of 2017 for The Hotel Collection. The Christmas and New Year celebrations are now but a distant memory.
With 2017 now around the corner, the new year brings with it an opportunity for a fresh start for everything, including fitness.
When you’re tucking into the turkey, mince pies and pudding over Christmas, have you ever wondered how much exercise you need to do to work off your festive feast?
Blog about natural ways to reduce stress at Christmastime, written for The Hotel Collection.
The latest blog for The Hotel Collection is a seasonal offering: 4 tips to help you survive Christmas.
The latest blog for The Hotel Collection focuses on tips for improving immunity during the winter months.
Blog for The Hotel Collection with tips to help prevent muscle aches and pains.
Blog for The Hotel Collection about the most common myths, lies and misconceptions about losing weight.
The latest blog for The Hotel Collection takes a look at the different types of fitness partnerships.