One of my very first jobs after leaving college was working in an estate agency. I’ve had a keen interest in property ever since. So when a client approached me to write a piece of sales copy to help market their rental property, I naturally jumped at the opportunity.
The client’s brief was to rewrite the existing copy that her agent had written to market the property on various online property portals, including realestate.com.au and homely.com.au. The aim was to make the copy more informative and engaging with a view to secure more interest and therefore more inspections.
I started by asking my client a series of questions about her property, before researching the local area and other similar properties, to help familiarise myself with the market. My client was very happy with the work I submitted.
If you require help with property sales copy, please email me kate@kateeanderson.com.
You can read the sales copy in full here.
