Kate Anderson Copywriting

Copywriting and Social Media Management

online copywriting

Property Sales Copy

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Image credit Barry Plant

One of my very first jobs after leaving college was working in an estate agency. I’ve had a keen interest in property ever since. So when a client approached me to write a piece of sales copy to help market their rental property, I naturally jumped at the opportunity.

The client’s brief was to rewrite the existing copy that her agent had written to market the property on various online property portals, including realestate.com.au and homely.com.au. The aim was to make the copy more informative and engaging with a view to secure more interest and therefore more inspections.

I started by asking my client a series of questions about her property, before researching the local area and other similar properties, to help familiarise myself with the market. My client was very happy with the work I submitted.

If you require help with property sales copy, please email me kate@kateeanderson.com

You can read the sales copy in full here.

Brandon Hall Hotel Blog: Enjoy a Staycation at the Brandon Hall

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Enjoy a staycation at the Brandon Hall Hotel

Blog for the Brandon Hall Hotel and Spa about the benefits of staycations over vacations, and why the hotel is the perfect location for a staycation.

Holidaying at home and exploring what’s on your doorstep is the perfect solution when you need a break and a change of scenery but can’t face the idea of too much planning, packing and travelling. In the last few years, staycations have become popular with people of all ages seeking some time away to rest and recharge their batteries.

Nestled in the beautiful Warwickshire countryside, not far from Stratford-Upon-Avon and Warwick, the Brandon Hall Hotel and Spa has everything you could possibly need for your next staycation. Surrounded by 17 acres of tranquil woodland and private grounds, the hotel is set in an idyllic location, making it an ideal destination for a spa break with the girls, a romantic weekend away or a much needed getaway with the family.

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Brandon Health Club Blog: The Physical and Mental Health Benefits of Exercise

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The Physical and Mental Health Benefits of Exercise

Blog written for the Brandon Hall Hotel’s health and leisure club. The first in a series looking at the health benefits of exercise and leading a more active lifestyle.

Most of us know how important regular exercise is when it comes to leading a healthy lifestyle. Study after study has shown that physical activity is as good for the mind as it is the body. It has the potential to lower the risk of cardiovascular disease, which can lead to heart attacks, strokes, high blood pressure and angina.

Leading a more active lifestyle can also boost our mental wellbeing too, making us feel happier and more energetic. Just exercising a minimum of 30 minutes each day would go a long way to helping keep our minds and bodies healthy. But sedentary lifestyles, as well as work and family commitments are keeping us more inactive than ever.

We really need to start taking our health and fitness a lot more seriously than we do. So here at the Brandon Health Club we thought we’d run through a few key health and wellness benefits to be achieved through regular exercise.

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Brandon Hall Hotel Weddings Blog: 5 Reasons Why the Brandon Hall is the Perfect Wedding Venue

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5 Reasons Why the Brandon Hall is the Perfect Wedding Venue

When you’re getting married, finding the perfect wedding venue to host your big day is probably the most important box to tick on your wedding planning to do list. After you’ve worked out your budget, picked a theme, chosen your wedding party and sorted the guest list.

That’s right, it’s all about planning. And one aspect that deserves more than its fair share of your attention is the venue. Wedding venues come in all different shapes and sizes, with budgets to match. With so many different options to choose between, picking somewhere that will play such a pivotal role in making your wedding day as special as it’s supposed to be might seem like a daunting task. But it’s the most important day of your life and you want to get it right.

Dating back to the 17th century and set in a peaceful rural location, Brandon Hall Hotel and Spa could be everything you’re looking for in a wedding venue – and more. As one of Warwickshire’s finest wedding venues, the hotel is a fabulous place to celebrate in style as you take the first step in your exciting journey into married life.

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Respectacle Company

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Respectacle Company

Retail, Leicestershire, United Kingdom

Client

Respectacle Company is an independent opticians and eyewear shop in Market Harborough, Leicestershire. They opened in 2016 and stock an extensive range of exciting glasses and sunglasses from some of the best eyewear designers in Europe, including WOOW, Caroline Abram, L.G.R and Theo.

Scope of work

Respectacle Company approached me initially to manage their social media. After discussing with them the importance of updating the content on their website, my work for them eventually progressed to helping them with blog content, which is also extremely valuable for sharing on their social channels.