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Kate Anderson Copywriting

Kate Anderson Copywriting

Copywriting and Social Media Management

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Tad Graphics

Blog for TAD Graphics: 7 Things a Website Needs to Succeed

15 October 2016 by Kate

Blog written for Tad Graphics, a multi-disciplinary advertising, communications, creative digital agency. This latest blog discusses the key elements a website needs to be successful.

What do I need to do to make my website a success? It’s a common question we get asked by our clients. Pretty much everyone with a website has their eye on the big prize – getting their business onto page one of Google. In today’s demanding and competitive online space, if you want the best chance of boosting google rankings, increasing traffic and ultimately attracting more customers and sales, you need to make sure you’ve got the key elements covered.

Read the rest of the blog here.

Filed Under: Blog writing, Online copywriting, Portfolio, Tad Graphics Tagged With: blog, Tad Graphics, web design, websites

Blog for Tad Graphics: Why Websites Need Great Content

7 September 2016 by Kate

Blog written for Tad Graphics, a multi-disciplinary advertising, communications, creative digital agency. This latest blog focuses on the benefits of high quality website content and why it is so important.

We often get asked about the benefits of good website content, and why it’s important to use a professional website copywriter. After all, most of us have the ability to write, even if we can’t design an awesome website. As true as that may be, writing unique high-quality search engine optimised content is a completely different kettle of fish.

Read the blog in full here.

Filed Under: Blog writing, Online copywriting, Portfolio, Tad Graphics Tagged With: blog, content, copywriting, Tad Graphics, websites

Blog for Tad Graphics: The Benefits of Responsive Web Design

3 May 2016 by Kate

Blog for Tad Graphics, a multi-disciplinary advertising, communications and creative digital agency. This blog looks at the benefits and advantages of responsive websites.

We love websites. Which is a good job because we work with them every day, designing and maintaining corporate and personal blog type sites, brochure websites and ecommerce online shopping cart stores. While no two websites are ever the same, they share a commonality – the same responsive design.

You see it’s all well and good having an online presence, but if it’s not responsive in design, you’re doing your business – and your customers – a great injustice. And potentially affecting your traffic and search engine rankings too.

Read the rest of the blog here.

Filed Under: Blog writing, Online copywriting, Portfolio, Tad Graphics Tagged With: blog, Tad Graphics, web design, websites

Blog for Tad Graphics: 9 Reasons Why You Need a Website

29 February 2016 by Kate

Blog written for Tad Graphics, a multi-disciplinary advertising, communications, creative digital agency.

Most businesses today realise the value of having a professional, responsive and easy to navigate website. Whether you’re a sole trader, a small business, a franchise or not-for-profit organisation, in today’s world having some kind of online presence is vital to your success.

If you’ve been thinking about having your own website, but have so far resisted the urge to take the plunge, we’ve put together a few good reasons why you should take the leap and get your business online. With over two billion people using the internet everyday, if you don’t have a website you’re actually missing out on a highly powerful sales and marketing tool. Not only that, but it’s affordable too.

Read the rest of the blog here.

Filed Under: Blog writing, Online copywriting, Portfolio, Tad Graphics Tagged With: blog, Tad Graphics, websites

Design For Life

31 July 2015 by Kate

For the past three years, Tse Yin Chang has been working her creative magic to help produce the Chung Wah Association’s flagship magazine. Tse Yin spoke to Kate Anderson about how she came to be involved with the Chung Wah Magazine, and what led her to choose a career as a graphic designer.

“Like most freelance designers, you’ve always got one eye open looking for more work to help your business grow. I remember browsing through Gumtree one day and I came across an ad the Chung Wah Association had placed for a graphic designer,” explains Tse Yin.

“At the time I was looking to expand my freelance business, so I enquired, popped along for a chat, showed them my portfolio and ended up getting the job. I guess it was a question of right time, right place.”

As a web and graphic designer, Tse Yin works with images and text to create material that is visually appealing, be it to convey a message or promote a product. On any given day she can be working on the layout for a magazine, designing a new website or working on branding solutions, such as creating a logo.

“Basically it’s my job to make things look good,” she says with a smile. “Okay, I’m just joking; it’s not quite that simple.

“I’ll usually be given a brief with a specific outcome that needs to be achieved, or a message that needs to be conveyed. As a designer I have to figure out the best solution.

“I’m a visual-thinking problem solver. Of course it’s not just about making something look good.”

Tse Yin began her career working as a web designer for an advertising agency, before setting up her own business in 2005. She also works with Western Australia’s popular music festival, Fairbridge Festival, volunteering her design skills.

“I put a lot of time and effort into my graphic design work for Chung Wah. It’s not my full-time job; I’m a partial volunteer. But whether I’m getting paid or working for free, I believe that what I produce reflects on my skills and professionalism. So I’ll always give 110 per cent.”

Tse Yin was also responsible for the Chung Wah Association’s new look website, which went live earlier in the year. It’s proved to be a huge success, both in terms of visitor traffic and feedback.

When touching upon the skills needed to pursue a career in graphic or web design, Tse Yin says you don’t necessarily need to have a formal education to break into the field. But for those of you just finishing school, a design degree will provide you with the opportunity to meet and work with other up-and-coming designers, as well as mix with cool creative folk and get access to design resources and guidance from professional tutors.

“I never went to design school. In fact, I have a commerce degree! But I learned by reading books, practising my craft and working in the field for free to build up my portfolio.

“What you really need to become a good designer is practise, practise, practise. It’s extremely important to have an impressive portfolio of work to show off your artistic fair and creative eye. You won’t get a job, paid or otherwise, without one.

“Oh, and don’t think you have to be great at drawing to be a good graphic designer either, because you don’t. Which is great, because my drawing skills are pretty much limited to stick figures!”

10 things NOT to say to a graphic designer

“Can you make it look like this, but better?”

“But my target market is everybody.”

“I don’t really have a design idea yet, but can you tell me how much it would cost?”

“I love the logo, but can you just make it pop a bit more?”

“I love the design, but can you do another 5 or 6 and come back to me with them all?

“Can you jazz it up a little?”

“Can you do lots of versions? I’ll know what I want when I see it.”

“We haven’t finished writing the copy, but can you design a draft?”

“You’re the designer, you’ll know what to do.”

“Can you bold and underline all the text so it stands out?”

Article originally written for and published in the Chung Wah Magazine, volume 24 July 2015

Filed Under: Magazines, Portfolio, Writing Tagged With: Chung Wah Magazine, graphic design, Perth, Tad Graphics, web design, Western Australia

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About me

I work with small businesses, helping them to address their marketing needs by providing copywriting and communication services for digital and print. This could be blog content, optimised website content, copy for emails or newsletteres. I also provide social media management services, taking care of social channels for small businesses.

Contact me

If you’re looking for someone to write blog posts, require content writing for your website, want to commission me to write an article or need help with your social media, please feel free to drop me a line.

Email: kate@kateeanderson.com

Connect with me

Check out my social channels and follow me on Facebook, Instagram, Twitter and LinkedIn.

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