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Kate Anderson Copywriting

Kate Anderson Copywriting

Copywriting and Social Media Management

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Hotels

Ningaloo Caravan and Holiday Resort

31 May 2022 by Kate

Exmouth Ningaloo Caravan and Holiday Resort website

Resort and caravan park, Western Australia, Australia

Client

Based in Exmouth, Western Australia, Ningaloo Caravan and Holiday Resort provides a range of accommodation options to travellers visiting the region. A short drive from the World Heritage-listed Ningaloo Reef, the resort is the perfect base to explore the spectacular North West Cape. 

Scope of work

Ningaloo Caravan and Holiday Resort had a change of ownership in early 2021. Although the business had a website, it was old and in need of attention. The new owners wanted a new website to reflect their offerings and to promote their friendly, laid-back resort.

I worked with web designer Tse Yin at TAD Graphics to overhaul the content. I rewrote some of the exisiting copy and added completely new content. At the end of the project, Ningaloo Caravan and Holiday Resort have a modern, fresh new website they can be proud of. In addition to web copy, I was also commissioned to write a series of blogs for the website. 

Filed Under: Hotels, Online copywriting, Portfolio, Travel, Websites Tagged With: blog, content writing, copywriting, online, web copywriting

Afternoon Tea at Bath’s Royal Crescent Hotel

19 May 2019 by Kate

When visiting Bath, you don’t have to go far to find a restaurant or cafe that serves afternoon tea. As someone who loves indulging in this quintessential British pastime, I’ve wanted to visit The Royal Crescent Hotel & Spa in Bath for ages – specifically to try out their afternoon tea.

Instead of drooling over their pictures on Instagram, thanks to a rather lovely birthday gift, I finally managed to experience afternoon tea at The Royal Crescent for myself last month. Although afternoon tea lovers have plenty of options in the city, The Royal Crescent Hotel’s afternoon tea offerings frequently tops the list of best places in Bath to enjoy this teatime treat.

Part of the appeal of afternoon tea at the hotel is its location on Royal Crescent. The street comprises of a row of elegant Georgian townhouses, and is quite possibly the best location in Bath. The Royal Crescent Hotel itself is a five-star luxury hotel, encompassing two townhouses, a pretty garden and further buildings to the rear, including the Dower House Restaurant, where we were to have our afternoon tea. Weather permitting, you can also have afternoon tea in the hotel’s pretty garden. Unfortunately, April showers and what not, meant we had to dine inside. But it wasn’t exactly a hardship as the restaurant is lovely.

The Royal Crescent Hotel & Spa
Royal Crescent, Bath

Afternoon tea at The Royal Crescent Hotel is the ultimate indulgence. We couldn’t wait to feast on delicate finger sandwiches, pretty little cakes and delicious scones. We opted for the Authentic Royal Crescent Afternoon Tea, which is the hotel’s take on a classic traditional afternoon tea. If you have more of a savoury palate, The Royal Crescent Afternoon Tea is an available alternative. There’s also a vegetarian option too.

All of the three different afternoon teas are complimented by a fantastic selection of world teas. Freshly ground coffee and even hot chocolate is available, if you prefer. Or if you fancy pushing the boat out, a flute of champagne is definitely a good way to make the occasion really sparkle.

The first thing that struck me about The Royal Crescent Hotel’s afternoon tea was the presentation. Aesthetically, it is one of the prettiest afternoon teas I’ve had the delight to tuck in to. And fortunately, the food tasted as good as it looked. The pastries and cakes were exquisite – it was hard to choose a favourite. The freshly baked scones (with clotted cream and strawberry preserve) were moist, crumbly and delicious. It was also the first time I had ever tasted a Bath bun – but hopefully not the last.

I have a sweet tooth, so I’m usually drawn to the cakes and pastries. However, the cute little finger sandwiches were just as yummy. The bread was perfect and the fillings tasty and generous. My favourite was probably the corn-fed chicken, basil and lemon hummus, closely followed by the roast beef with horseradish mayonnaise and watercress.

It’s fair to say that I’ve had a lot of afternoon teas, and up until my visit to The Royal Crescent Hotel, nothing compared to the afternoon tea I enjoyed at The Shard in London. However, I’m pleased to say that this one was just as good. So if you’re in Bath and you feel like indulge in this quintessential British pastime, I highly recommend The Royal Crescent Hotel. Admittedly, at £37.50 a head it’s not the cheapest. But it’s beyond scrumptious and in my opinion worth every penny, particularly if you’re celebrating a special occasion.

Head to their website to find out more about afternoon tea at The Royal Crescent Hotel.

Filed Under: Blog, Hotels, Reviews Tagged With: afternoon tea, Bath, blog, blogging, The Royal Crescent Hotel, things to do in Bath, Wiltshire

Brandon Hall Hotel Blog: Experience the magic of Christmas with the Brandon Hall Hotel

1 September 2018 by Kate

Brandon Hall Hotel and Spa winter scenery
Brandon Hall Hotel and Spa winter scenery

It’s been a wonderfully warm Summer and although we’re not ready for the warm weather to be over quite just yet, we must admit to being a tad excited as Autumn approaches and the festive season draws ever closer.

Christmas and the New Year is always the most magical time of the year at the Brandon Hall Hotel. Right now we’re excitedly putting the finishing touches on a host of fun and fabulous events guaranteed to bring you the festive feels and help you fall in love with Christmas all over again.

Not to wish time away, but we’re counting down the days until our Christmas tree light switch on in November. Seeing our 86ft Christmas tree lit up in the hotel grounds is quite the sight to behold and a special moment that signals the start of the festivities. Inside our hotel will be transformed into a cosy Christmas haven, complete with beautiful decorations and roaring log fires.

Read the rest of the blog

Filed Under: Blog writing, Hotels, Online copywriting, Portfolio, Travel Tagged With: blog, copywriting, hotel, travel, web, web copy

Brandon Hall Hotel Blog: Enjoy a Staycation at the Brandon Hall

6 August 2018 by Kate

Enjoy a staycation at the Brandon Hall Hotel

Blog for the Brandon Hall Hotel and Spa about the benefits of staycations over vacations, and why the hotel is the perfect location for a staycation.

Holidaying at home and exploring what’s on your doorstep is the perfect solution when you need a break and a change of scenery but can’t face the idea of too much planning, packing and travelling. In the last few years, staycations have become popular with people of all ages seeking some time away to rest and recharge their batteries.

Nestled in the beautiful Warwickshire countryside, not far from Stratford-Upon-Avon and Warwick, the Brandon Hall Hotel and Spa has everything you could possibly need for your next staycation. Surrounded by 17 acres of tranquil woodland and private grounds, the hotel is set in an idyllic location, making it an ideal destination for a spa break with the girls, a romantic weekend away or a much needed getaway with the family.

Read the rest of the blog

Filed Under: Blog writing, Hotels, Online copywriting, Portfolio, Travel Tagged With: blog, online copywriting

Brandon Hall Hotel and Spa

6 August 2018 by Kate

Brandon Hall Hotel and Spa

Hotel, Warwickshire, United Kingdom

Client

The Brandon Hall Hotel and Spa is a 4-star hotel set in a beautiful rural setting, not far from Coventry in Warwickshire. Part of the Mercure group, the hotel has its own health club (the Brandon Health Club) and spa. Brandon Hall, a former 17th century shooting lodge, is also a popular wedding venue.

Scope of work

The Brandon Hall Hotel and Spa approached me to write blog content for several of their websites, including their main website as well as their health and leisure website (Brandon Health Club) and wedding website (Brandon Weddings). For the health club I will be providing a series of ongoing blogs related to health, fitness and exercise. Content for the wedding website is to showcase the wedding venue, while the main Brandon Hall Hotel and Spa website will focus on the hotel facilities to encourage more business through spa breaks and staycations.

Filed Under: Hotels, Online copywriting, Portfolio, Websites Tagged With: blog, content writing, copywriting, hotel, online, web copywriting

Brandon Health Club Blog: The Physical and Mental Health Benefits of Exercise

18 July 2018 by Kate

The Physical and Mental Health Benefits of Exercise

Blog written for the Brandon Hall Hotel’s health and leisure club. The first in a series looking at the health benefits of exercise and leading a more active lifestyle.

Most of us know how important regular exercise is when it comes to leading a healthy lifestyle. Study after study has shown that physical activity is as good for the mind as it is the body. It has the potential to lower the risk of cardiovascular disease, which can lead to heart attacks, strokes, high blood pressure and angina.

Leading a more active lifestyle can also boost our mental wellbeing too, making us feel happier and more energetic. Just exercising a minimum of 30 minutes each day would go a long way to helping keep our minds and bodies healthy. But sedentary lifestyles, as well as work and family commitments are keeping us more inactive than ever.

We really need to start taking our health and fitness a lot more seriously than we do. So here at the Brandon Health Club we thought we’d run through a few key health and wellness benefits to be achieved through regular exercise.

Read the rest of the blog

Filed Under: Blog writing, Fitness, Health, Hotels, Online copywriting, Portfolio Tagged With: blog, online copywriting, website, writing

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About me

I work with small businesses, helping them to address their marketing needs by providing copywriting and communication services for digital and print. This could be blog content, optimised website content, copy for emails or newsletteres. I also provide social media management services, taking care of social channels for small businesses.

Contact me

If you’re looking for someone to write blog posts, require content writing for your website, want to commission me to write an article or need help with your social media, please feel free to drop me a line.

Email: kate@kateeanderson.com

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