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Kate Anderson Copywriting

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The Professional Advantage – Tips To Help You Get Ahead

23 March 2015 by Kate

Group of business people discussing businessissuesWe’ve all heard the saying to be successful you need to be professional. But what does being professional actually mean?

Well, to some it might mean dressing smartly for a job, while other people might take it to mean having degrees and certifications or simply maintaining a professional attitude at work by being reliable, respectful and competent.

Regardless of how you interpret it, professionalism is important if you want to be a success in life, as much as in your career.

But how does one go about being professional and engaging in professionalism? Professionalism encompasses a number of common attributes; these are but a few of them.

Follow the dress code

Unless you work in a bank or have some high-flying corporate job, you don’t necessarily have to wear a business suit to be professional. Simply follow the dress code that comes with the job. However, whatever you do, never ever, under any circumstance, under estimate the importance of personal hygiene. Showing up sloppily dressed, with unkempt hair isn’t acceptable.

Be punctual

In other words, don’t be late. If your job starts at 9a.m., don’t rock up at five minutes past! Ideally aim to be at work 15 minutes before you’re due to start. And don’t take advantage of lunch breaks either. An hour means an hour.

Own up to your own mistakes

At the end of the day, we’re all human. And that means we make mistakes. But a true professional believes in accountability, and will take ownership of their successes and failures. Be honest and have integrity.

Get the job done

And that means staying focused. Your productivity will suffer if you get side tracked. Write a “to do list” for the day and keep focused on your responsibilities. And avoid unnecessary distractions, like logging on to Facebook and engaging in office gossip. Leave browsing the Internet and attending to personal matters for your lunch break.

Be polite and respectful

Manners go a long way. Being respectful and polite will make a significant impact on everyone you come into contact with, whatever their position and role. Have respect for others if you want that respect to be returned. These attributes will provide you with longer lasting working relationships.

Keep learning

Okay, so you already have the knowledge and skills to help you do your job well. Now all you need to do is not let them become out dated. Knowledge comes with learning, and skill comes with experience. It’s important to keep developing and improving. By keeping your skills up-to-date you’ll continue to deliver good work. And don’t be afraid to ask for help when you need it, either.

And be open to learn from others

No matter how good you are at what you do, you don’t know everything. So don’t behave as though you do. Demonstrate a willingness to learn from others will take you far.

Quotes from professionals about professionalism

“If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair

“I take work very seriously and telling the truth in my job and professionalism.” – Brittany Murphy

“I value professionals and professionalism. But it never matches to what I call intelligence and intellect.” – Unknown

“If your profession is something you love, then you’ll never work a day in your life.” – Anonymous

“Professional is not a label you give yourself, it’s a description you hope others will apply to you.” – David Maister

“Being a professional is doing the things you love to do, on the days you don’t feel like doing them.” – Julius Irving

This article was originally written for the Chung Wah Magazine

Filed Under: Magazines, Portfolio, Writing Tagged With: advice, Chung Wah Magazine, professional, professionalism, tips

Chung Wah Magazine, volume 22 January 2015

30 January 2015 by Kate

Chung Wah Magazine volume 22 January 2015

The Chung Wah Association of Western Australia was founded in 1909. Based in Perth, Chung Wah is the largest Chinese organisation in the whole of Western Australia. Their bi-monthly Chinese-English bilingual magazine is made available to members of the association as well as the wider community in Perth.

Scope of work

2015 is an important year for people born under the goat sign. So for this Year of the Goat themed issue, I was commissioned to write an article about how the goat is represented in the Western world.

The goat was one of the first animals to be domesticated and it features in Western astrology and mythology, as well as folklore, literature and urban legends.

View the January 2015 issue of the magazine

Filed Under: Magazines, Portfolio, Writing

Chung Wah Magazine: A League Of Their Own

12 December 2014 by Kate

iStock_000027383163_FullThe British love football with a passion. But it seems we don’t have a monopoly on our obsession for watching grown men in shorts running around a football pitch chasing a ball. Australians, I’ve discovered, are just as fanatical about their footie. Perhaps even more so, because in Australia footie fans have not one but four different codes to follow; depending on whereabouts they are in the country, the term “footie” can apply to Australian Rules Football, rugby union, rugby league or soccer.

Generally speaking, in Australia footie alliances tend to be dictated largely by location. For example, in Western Australia, South Australia, and Victoria, Aussie Rules dominates, whilst rugby union and rugby league are more popular in New South Wales and Queensland.

All four footie codes are an important part of Australian culture though, occupying the hearts and minds of many Australians. The uniquely Australian Aussie Rules which, to this Australian sports novice comes across as a mash up of rugby and football, remains Australia’s number one spectator sport. Interestingly, whilst Aussie Rules is very much home grown, the other three codes have one thing in common – their roots can be traced back to England.

Rugby League aka League

When payments to players in the English Rugby Football Union became an issue, the Rugby League was eventually formed in1895. Originating in the working class northern counties of Lancashire and Yorkshire, League made it over to Australia in 1908. Today an iconic Aussie ball sport, rugby league is widely regarded as the third most popular sport in Australia, particularly in the eastern states. Known for its fast pace and entertaining play, it’s certainly one of the toughest and arguably the most physically demanding of the four codes.

Rugby Union
Rugby Union

Rugby Union aka Union

Traditionally a more prestigious game compared to rugby league, rugby union was first introduced into Australia in 1864. A popular sport for public school boys attending England’s most elite schools during the early 19th century, rugby union remains as popular in its home country today. It was said to have begun life during a game of football in 1823 at Rugby School in Warwickshire, one of the oldest independent schools in the country. As legend has it, one of its pupils, William Webb Ellis ran with the ball when he was supposed to kick it. Rightly or wrongly, Ellis has been credited as the inventor of rugby football. Prior to that incident, rugby was played in a similar way to football, with the notable exception that players could catch the ball and kick it out of their hands. By 1830, running with the ball became part of the play.

Soccer
Soccer

Football aka Soccer

Probably the most popular team sport in the world, in many countries soccer holds something of a religious status. But compared to the rest of the world, soccer in Australia has enjoyed a relatively modest following since being introduced by British immigrants in the late 19th century. Mass immigration from mainland Europe after World War II helped revive its profile for a time, but by and large soccer continued to be overshadowed by Aussie Rules and rugby. To many Australians the so-called beautiful game remains a foreign sport, but more and more young people are taking an interest in the game. And the arrival of immigrants from Europe, Asia and the Middle East – countries where soccer is the only type of football they follow – and know how to play – will only help to raise its profile.

The Australian football landscape at a glimpse

CodeAussie RulesRugby LeagueRugby UnionSoccer
Number of players in a side18131511
Game duration80 minutes - 4 quarters80 minutes - 2 halves80 minutes - 2 halves90 minutes - 2 halves
Governing bodyAustralian Football LeagueNational Rugby LeagueAustralian Rugby UnionFootball Federation Australia
First club formed1859190818631880
Number of professional teams18165 (part of international competition)10
2013 attendance at matches7,128,0153,345,248714,0601,889,074

Article published in Chung Wah Magazine, volume 20 September 2014

Filed Under: Magazines, Portfolio, Writing Tagged With: Aussie Rules, Chung Wah Magazine, football, rugby, sports

Chung Wah Magazine, volume 21 November 2014

21 November 2014 by Kate

Chung Wah Magazine, volume 21 November 2014
Chung Wah Magazine, volume 21 November 2014

The Chung Wah Association of Western Australia was founded in 1909. Based in Perth, Chung Wah is the largest Chinese organisation in the whole of Western Australia. Their bi-monthly Chinese-English bilingual magazine is made available to members of the association as well as the wider community in Perth.

Scope of work

For this issue I was asked to write about Asian films from a Western perspective. I’m a huge movie fan, so this particular article was a great deal of fun to write.

The mainstream movie market has been remaking Asian films for well over 50 years. My article discusses Hollywood makeovers of some of the most popular and successful Asian films ever made.

View the November 2014 issue of the magazine

Filed Under: Magazines, Portfolio, Writing

Chung Wah Magazine: Chinese Food Culture In The UK

20 November 2014 by Kate

London Chinatown
London Chinatown

There’s more to British Chinese cuisine than crispy duck!

It’s official. When it comes to Chinese cuisine Britain is smitten. Surveys reveal it’s the  preferred choice of takeaway for a third of all Brits, surpassing Indian food, Italian dishes and even that old British favourite, fish and chips*.

The results are not surprising though. A nation of takeaway lovers, Britain has a vibrant and thriving Chinese community, scattered amongst its major towns and cities. Thanks to our growing appetite for foreign cuisine, the Chinese food scene in Britain is booming. In fact, Chinese food has become as much a part of British life as fish and chips and the traditional Sunday roast.

But the UK’s love affair with Chinese food isn’t new. Our love of Chinese food goes way back to the nineteenth century. The first Chinese food to be served in the UK saw Shanghainese cafés populate London’s Docklands. Eventually Chinese chefs took to developing new strands of fusion food designed specifically for British appetites. And that meant appealing to a sweeter, less spicy pallet. Anglo-Cantonese favourites such as lemon chicken, crispy duck, sweet and sour pork and stir-fried noodles with beef have been the staple of Chinese takeaways and restaurants for decades.

However with more and more Chinese students and tourists flocking to the UK, nowadays there’s more to British Chinese cuisine than crispy duck! A growing number of authentic Chinese restaurants have made their presence know over the last few years, and not just in Chinatowns. There’s a revolution in Chinese cooking taking place across the UK, bringing with it a demand for regional Chinese dishes.

5 Places to Enjoy Regional Chinese Cuisine

Fancy sampling some authentic Hunanese food such as stir-fried fragrant and hot fish or Chairman Mao-style steamed belly pork? Then head to Yipin China (70-72 Liverpool Road, London). Featuring an authentic variety of Cantonese, Szechuan and Hunan food, its authentic Chinese food is some of the best you’re likely to find outside of China.

Situated on Level 33 The Shard (31 St. Thomas Street, London) you’ll find one of London’s newest dining experiences, Hutong Restaurant, which is based on the popular restaurant in Hong Kong. Not content with offering spectacular views of the city, the menu features a diverse choice of cuisine from Northern China, including red lantern crab, crispy deboned lamb, Crispy peking duck rolls, and Dim Sum Lunch.

For Shanghainese cuisine, head to the Bright Courtyard Club (45 Baker Street, Marylebone, London), which opened its doors in 2011. The contemporary Chinese restaurant specialises in authentic dim sum, traditional Shanghai cuisine and modern Cantonese.

Perhaps China’s trendiest style of cooking, London isn’t the only city to sample the delights of Sichuanese cuisine. With Branches in London, Birmingham and Manchester, check out Red n Hot for authentic Szechuan food. Try the cumin stir fried lamb or the traditional Szechuan hot pot.

In the heart of London’s Chinatown, Maotai Kitchen (12 Macclesfield Street, London) is the place to go to if you’re looking for an authentic Chinese restaurant that specialises in regional cuisine from the Guizhou Province of China. The restaurant takes its name from Maotai Liquor, China’s famous and popular wine. Popular dishes include the sweet sticky rice with red dates and lotus roots and roast duck noodle soup.

It’s been a long time coming, but Chinese menus in Britain are finally starting to embrace authentic Chinese cuisine. As diners become more experimental, opting to sample the delights of restaurants offering regional Chinese dishes, our love affair with Chinese food shows no sign of diminishing.

* According to a YouGov survey 2013

Dumplings

Did you know?

The first Chinese takeaway in Britain opened in 1958 – that was The Lotus House in London’s Queensway.

The first recorded opening of a Chinese restaurant was in London in 1907.

After the Second World War Chinese food grew in popularity, with a rise in the number of Chinese restaurants opening. Many attributed this to returning British servicemen who had acquired a taste for Oriental food after being posted overseas.

Chinatowns are a hub for Chinese restaurants and businesses. Outside of London, cities including Sheffield, Liverpool, Birmingham, Newcastle and Manchester all have growing Chinese communities, which has lead to a growth in the number of Chinese restaurants opening to cope with demand.

In an Amoy survey Chinese food was voted Britain’s favourite takeout over Indian and Italian. The restaurant association claims we collectively eat around 110 million Chinese meals a year. That’s a lot of food!

Article published in Chung Wah Magazine, volume 18 May 2014

Filed Under: Magazines, Portfolio, Writing Tagged With: Britain, British, Chinese cuisine, Chung Wah Magazine, food

Chung Wah Magazine: Magical Perth Will Cast a Spell Over You

24 October 2014 by Kate

Perth City and Swan River
Perth City and Swan River

Famed for its glorious beaches, hot sunny weather, laid back lifestyle and stunning scenery, Australia is overflowing with attributes. As a country it effortlessly manages to cast a magical spell over the many millions of tourists who flock to its far away shores every year. Millions of people who arrive as tourists but who depart with a shared sense of having found a home away from home.

Back in 2009 I was one of those tourists. Like a lot of English people I’d grown up watching Home and Away and Neighbours. To most Brits Australia enjoys enviable all year round sunshine and is home to some of the world’s best sports teams (cricket and rugby union), a big rock (Uluru), a vast remote patch of land (the Outback) and the world’s largest coral reef (the Great Barrier Reef). But it didn’t take me long to discover that there was far more to Australia than what I’d seen depicted in Aussie soaps!

At almost 32 times the size of the UK, and 2,989,000 square miles, there’s a lot of Australia to explore. While Sydney and Melbourne remain the top destinations of choice for first time visitors, there’s heaps of equally amazing places to check out. Which brings me to Perth and the start of my love affair with Australia.

Tucked away on the beautiful west coast of Australia, Perth sits majestically overlooking the stunning Indian Ocean. Like most Australian cities it’s pretty expensive. In fact pricey Perth is the most expensive state capital after Sydney. But don’t let its reputation for being one of the world’s most expensive cities put you off. Perth more than makes up for its expensive price tag.

Rottnest Island
Rottnest Island

A cosmopolitan city with an abundance of restaurants, bars and cultural activities, Perth might not be the bustling city that Sydney or even Melbourne is. But in truth that’s part of its charm. And if like me, you love the ocean, the outdoor lifestyle and plenty of sunshine, Perth will not disappoint.

It’s the sunniest capital city in the world and has on average 8 hours of sunshine per day 365 days per year, of which around 118 are clear days. That’s almost 3,000 hours of sunshine! And being the largest of all the Australian states (we’re talking an area of around 2 500 000 sq. km!) it has a huge 12, 500 km coastline with some of the most beautiful beaches and crystal clear blue waters you’re ever likely to feast your eyes upon.

With a climate that compliments its laid back lifestyle perfectly, as Australian cities go Perth is a rare blend indeed. Not perfection personified by any means. But in my opinion it comes pretty close.

5 things to see and do

Check out King’s Park

King's Park
King’s Park

I absolutely adore King’s Park. It’s a beautiful place; 4.06 square kilometres of botanical gardens, tranquil parkland and unique bushland. It never ceases to amaze me that there’s this tranquil oasis right in the heart of such a vibrant busy city. And the views of the Perth CBD and the Swan River are stunning, particularly at night. It doesn’t matter how many times I’ve taken in that view – it takes my breath away like it was the first time.

Take a trip down south to Margaret River

Valley of the Giants, Walpole
Valley of the Giants, Walpole

When the locals want to get away from the hustle and bustle of city life they head down south to the picturesque town of Margaret River. About 280 kilometres from the city, it’s a delightful area famed for its food, wine, award-winning chocolate and surfing breaks. Let’s just say Margaret River charmed the socks off me from the moment I arrived in the region. I loved every minute of my time in the South West, from visiting wineries, beaches and caves to sampling the delights of the Berry Farm and the chocolate factory. And even though I’m quite scared of heights, the Valley of the Giants tree top walk in Walpole was an amazing experience.

Swim with wild dolphins

At the Dolphin Discovery Centre in Bunbury
At the Dolphin Discovery Centre in Bunbury

For as long as I can remember I’ve wanted to swim with dolphins. And that lifelong dream finally came true during my first trip to Australia. During the summer months you can sign up for the dolphin swim at the Dolphin Discovery Centre in Bunbury, around a 2-hour drive from Perth. It meant a very early morning start – you have to be there before 7.30am – and at $150 per person it’s certainly not cheap. But it was worth every cent. Being able to see and interact with these amazing creatures in their natural habitat was one of the best days of my life. I don’t think I stopped smiling for days afterwards. Rockingham Wild Encounters, just 45 minutes from Perth, also offers a similar experience.

Hit the beach and learn how to surf

I’m a bit of a beach bum at heart. Nothing makes me happier than a sandy white beach and a crystal clear blue ocean – and there are 19 beaches in the Perth area alone. Rockingham Beach is probably my favourite; it’s where I’ve spent many a happy day swimming and sunbathing. But in terms of aesthetics nothing beats the beaches and bays on Rottnest Island. At times, depending on when you visit, you feel like you’re on your own private island! I also love Brighton Beach, because it’s where I had my first surfing lesson. I can’t wait to go back and have a few more.

Visit the scenic Swan Valley

Around 25 minutes from Perth you’ll find the charming and scenic Swan Valley. Renowned for its mouth-watering food and award-winning wineries and restaurants, the Swan Valley is the go to place to sample a smorgasbord of gastronomic delights guaranteed to tantalise your taste buds. I spent a day in the region, including visiting the Margaret River Chocolate Factory and Whiteman Park. The highlight of my day trip was Caversham Wildlife Park because I got to meet koalas and best of all feed kangaroos. For an Aussie loving Brit it doesn’t get more Australian than that!

Article published in Chung Wah Magazine, volume 19 July 2014

Filed Under: Magazines, Portfolio, Travel, Writing Tagged With: Chung Wah Magazine, Perth, tourism, travel, Western Australia

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About me

I work with small businesses, helping them to address their marketing needs by providing copywriting and communication services for digital and print. This could be blog content, optimised website content, copy for emails or newsletteres. I also provide social media management services, taking care of social channels for small businesses.

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If you’re looking for someone to write blog posts, require content writing for your website, want to commission me to write an article or need help with your social media, please feel free to drop me a line.

Email: kate@kateeanderson.com

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